Golf Industry - Free Essay Example

Sample details Pages: 1 Words: 344 Downloads: 8 Date added: 2017/09/19 Category Sports Essay Type Argumentative essay Level High school Tags: Adidas Essay Nike Essay Did you like this example? 1. The defining characteristics of the golf equipment industry are innovative technology and name brand recognition, and product performance. Golf companies essentially sell the same products, so they must differentiate their products through technological advances. Fortunately for golf companies, the sport attracts mainly upper-class individuals so the companies can focus on quality with the assurance of high-end sales. This industry is very competitive due to the regulations placed upon it and the diminishing growth in the number of players in the recent years. The technology and research that these companies have done is so advanced that the USGA feels the need to place regulations upon the professional players to that the game is fair all around. The industry can be separated into two parts; golf, things such as green fees and memberships, and sporting goods, things such as clubs, balls, bags, shoes and gloves. Golf companies usually gain brand recognition by hiring pr ofessional golfers to promote their products because this can be one of the most effective forms of advertising for a company. Companies are also focusing on creating new products for recreational players. 2. Competition is fierce in the golf industry, especially since growth is slowing. Major players in the industry include strictly golf-focused companies such as Callaway and TaylorMade, and Titleist. Companies such as Nike and Addidas also hold a large market share of the golf industry. Golf club manufactures rely heavily on endorsements from touring professionals, and competition to sign these big name players is also fierce. Companies now also have to compete against counterfeit good that are sold in countries around the world. Counterfeit clubs are considered a threat to the industry since good counterfeits are nearly exact copies of legitimate products that are sold at much lower prices. 3. The golf equipment industry has been changing drastically in the past decade due to new technological advances and regulations put in place by the USGA. The industry also has to keep up with market conditions and must face the fact that not as many people are golfing as much as they used to. Don’t waste time! Our writers will create an original "Golf Industry" essay for you Create order

Questions and Answers American History - 674 Words

Q1. The Indian Removal Act of 1830 forced tens of thousands of Native Americans to move from their homelands in the South and East to less desirable lands in the West. Was this Congressional act justified? Why or why not? The Indian Removal Act of 1830 is considered a black mark upon American history. Whenever America attempts to take a moral high road and criticize another nations human rights record, the Trail of Tears is invoked, as well as the removal of the Creeks and the Lower Creeks from their indigenous lands. What is so extraordinary about the event in retrospect is the degree to which President Andrew Jacksons actions were considered abhorrent at the time, even to other American politicians. The U.S. Supreme Court in Cherokee v. Georgia declared the tribe a separate nation, over which the federal government had no authority to remove (195-196). But while Jackson had happily invoked the sanctity of American law during the Nullification Crisis, in this instance he simply ignored the Supreme Court decision. Jackson had a vested political interest in allowing the West to be settled. As the candidate of the so-called common man, he wished to be responsive to the demands of the land-poor for settl ement areas. However, there was an ugly side to Jacksonian populism, namely the denial of the Indians their basic right to exist. The fact that the Cherokee had been so accommodating to white demands and had made every effort to live in a reasonable state of peace withShow MoreRelatedEssay On Survey Analysis1404 Words   |  6 Pagesof respondents who declined to answer the question about their gender. The respondents also varied by years in school with all years represented in the data. Chart 2 shows the breakdown of years by percentage with sophomores reporting the highest number of respondents at 40%. 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So the question is: should we end Black History Month? This is an extremely controversial question which has been asked all over the world forRead MoreQuestionnaire On The Prevalence Of Obesity Among Hispanic Americans990 Words   |  4 Pagesparticipants. They can provide a relatively easy way to collect large amounts of information from a large number of participants. Thus it would be advantageous to develop a questionnaire when conducting research on the prevalence of obesity among Hispanic Americans. This paper will identify the process, in which, I wo uld use when developing a questionnaire for my research. Following a questionnaire design plan when creating a survey will help ensure that the questionnaire is carefully created to maximizeRead MoreAnalysis Of Still I Rise By Maya Angelou917 Words   |  4 Pagesdelivers a powerful message from within to provide her African American ancestors an opportunity to rise above segregation and racism. Maya Angelou expresses her pride throughout the poem and describes different hardships in her past. Angelou incorporates her past experiences, powerful views, and over comings while also expressing the tone regarding her pride, feminist values, strong confidence, and close ties with African American ancestry to create a timeline of events that have allowed her toRead More A Comparison of Schools in the U.S. and Japan Essay1283 Words   |  6 Pagesor how they should be. Students follow the school rules and the directions of teachers. In American schools, on the other hand, students have to be more independent than Japanese students in many way s. Because of differences between Japanese and American schools, Japanese students who begin to study in an American school are shocked, and they take a pretty long time to adjust themselves to the way of American schools. Differences between schools in the two countries are seen in classrooms and duringRead MoreGuns, Germs, and Steel Study Questions Essay754 Words   |  4 Pages. AP WORLD HISTORY STUDY GUIDE: Guns, Germs, and Steel Buy and read the assigned chapters ofthe book. o Guns, Germs, and Steel: The Fates of Human Societies (Paperback) o Author: Jared Diamond, Publisher: W. W. Norton Company (April 1999) o o . . ISBN:03933L7552 . . o Bulleted answers to these questions are due the first day of school, worth 50 points Answers MUST BE HANDWRITTEN! Study guides thatwere copied will receive a ZERO! The following strategy is suggested for completingRead MoreThe Civil War : America s Historical Consciousness1401 Words   |  6 PagesAmerica. Whether fighting our parents or foes overseas, the American people have been faced with numerous conflicts. However, the one that stands out the most in the bloody history that is American war, is the Civil War; but what is the Civil War? 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Discuss Apollo 13 a space drama Essay Example For Students

Discuss Apollo 13 a space drama Essay Apollo 13 a space drama, Directed and produced by Ron Howard and was made in. It was made to look as realistic as possible without it being a documentary; no original footage from the launch was used, apart from a few embedded images like in the news on TV. Howard used many different techniques to achieve realism: weightlessness, camera angles, special effects and historic words phases and speeches, but before he even started filming he had a good idea of the astronauts backgrounds, the flight plan and the exact events that happened on the mission. He spent a long time with the astronaut Jim Lovel researching the events. One technique used was weightlessness, in many of the scenes Howard needed to have the feel of weightlessness and he was lucky that NASA let him use their aeroplane KC135. This is a normal plane but not like a passenger aircraft, it has no seats and the insides are built to look like that of a shuttle. This plane was taken to huge altitudes and dropped to give the feeling of weightlessness; real astronauts used this in their training. Howard had to get 3 men and a camera crew onto the plane, and film good quality realistic scenes. I feel that this is a major part in the making of he film and the film couldnt be made well without it. The launch was a very realistic part of the film and Howard put a lot or work into it. With the combination of special effects and different camera angles, the shuttle and the surrounding look incredibly real. He starts off with a low angle shit of the shuttle and pans all the way to the top, the special effects come in when it ignites, and the flames from the bottom of the shuttle. As the shuttle starts to shake, the camera moves to a crane shot right on the tip of the shuttle and as the rocket breaks away from the the camera spirals down the shuttle just missing the broken parts, this seems very realistic and the dizziness of the spiraling could be recreating what the astronauts are feeling. Howard doesnt always use real-time like in the final scene on the countdown to when the shuttle should renter the atmosphere. There is a 4-minute countdown and the first 4 minutes are actually 2, but the last minute is in real-time. I think this is a good idea as at this moment-the climate of the film, the audience are waiting for whats going to happen, there is a lot of tension, and leaving this tension for a whole 4 minutes, it would slowly drift away and the audience would lose interest. Throughout the film there is the idea of heroism and patriotism, this is shown at the launch where there is a long shot of about 80 people sitting on a small stadium. There is a highflying American flag above them and the music of dead American military heroes playing. For a lot of American people watching that were around at the time of the original launch, this could be like it was all happening again. The camera then switches to a close-up of the two wives, and their different feelings, one is crying for joy and the other is looking up at the shuttle in amazement. This scene seem very realistic as you could imagine this happening at the real launch.

Keydy Vasquez Cerrato Essays (1066 words) - Film, Arts, Culture

Keydy Vasquez Cerrato Mr. Newcomer Junior English CP November 7, 2017 John Proctor and his Decision In the play, The Crucible by Arthur Miler there is one character that is true to him and stands out above all the rest. Throughout the play, John Proctor shows some ideal qualities that are not found on the other characters. The play takes place in Salem, Massachusetts where religion and corruption are rampant, and soon two girls fall "ill" unexplainably and it spark ideas of evil and witchery in the town. Abigail, a citizen in the town starts pointing fingers at those who appear to have dealings with the devil, which inspires grave misfortune for many. Amongst all the lying and deceit in the play, John Proctor was able to stay true to himself and what he believed in and became a fighter against the injustice in Salem. One concept that flows through the play is the idea of lying and deceit. When hale questions Abigail abut witch craft, she blames Tituba for everything. Abigail says that Tituba made her drink blood, cursed her dreams, and tempted her to sin. Hale questions Tituba and say that she will be off the hook if she admits that she has been working with the devil and if she tells him the names of people who had contact with the devil. Tituba, who is charged with witch craft, denied it at first. However, Tituba became frightened when Parris told her "confess yourself or I will take you and whip you to your death" As a black female slave she has no power. She cannot defend herself against Abigail's accusations, even though they both know Abigail is lying. Though Tituba is lying in order to save her life, she accuses Sarah Good and Goody Osburn of having contact with the devil. Since Tituba lied, now Sarah Good and Goody Osburn will have to be hanged. In addition, when Proctor told the court about his affair with Abigail, the court summons Elizabeth Proctor. Proctor defended his wife by saying that she is incapable of lying. When she entered no one was allowed to speak. Elizabeth Proctor is in a tough situation. She can either tell the truth or save her husband of adultery or lie and to save him but also go against her morals. In the end she decides to lie. Though she did it to save the reputation of her husband, little did she know the consequences that followed her act. Proctor is taken away because "she mentioned nothing lechery" John needed his wife to be honest and she failed to meet his request. Proctor is put in jail because of a lie that could have been prevented. Moreover, when Abigail, Mercy, and Betty were accused if witch craft, Abigail denied such accusations. Mary Warren's inability to faint in front of the court gives Abigail and the other girls the perfect opportunity to pretend that Marry Warren has sent out her spirit against them. The court is likely to discard Mary's testimony in view of the evidence that Abigail provides. John Proctor stood up for what he believed in so he stayed true to himself. Proctor mentioned to his wife that he had spent time alone with Abigail. Elizabeth gets upset. Proctor gets angry because he believes Elizabeth is accusing him of dishonesty and is suspicious that he has resumed his affair, John has tried to please Elizabeth to gain her forgiveness but nothing seemed to work. John is tired of Elizabeth's suspicions and goes against her by saying "Women. I'll not have your suspicion any more" Proctor regrets his affair with Abigail. His own guilt along with Elizabeth's accusation, wearies him. He knows has done wrong and by standing up for himself, he stays true to himself as wells as his wife. Furthermore, Proctor did not go to church as often as he should have, which is greatly frowned upon. He did not like Parris' ways of preaching and as a result, he refused to go. Proctor did not see the light in God because of Parris' preaching's. Proctor is brutally honest when he says "I have trouble enough without I come five mile to hear him preach only hell fire and bloody domination there are many

Motor Vehicle Industry

Summary The motor vehicle industry mainly concerns itself with manufacturing and selling of motor vehicles and all the related parts to users. Motor vehicles have gradually continued to grow in their usefulness, influencing demand from the markets as users seek to gain from the additional features and technology that manufacturers introduce in their numerous designs and models.Advertising We will write a custom case study sample on Motor Vehicle Industry specifically for you for only $16.05 $11/page Learn More At present, motor vehicles come with many added features that seek to address different areas of concern, including safety, security, and efficiency. The trend, however, has been reduced costs for acquisition of such improved vehicles as the industry targets to improve profits while maintaining lean costs. However, the industry experiences numerous challenges that threaten to derail the gains that have been achieved over the years. Motor vehicles m ainly depend on oil for their running, which is a challenge for the industry because global crude oil prices have been increasing almost on a daily basis (TheCapitol.Net 183). This makes it expensive to own and run a vehicle. The global financial crisis has further reduced the demand levels as more potential buyers and users have been electing to invest their money on other assets rather than buying vehicles. Changing customer tastes and preferences have equally been putting manufacturers on continuous strategy development and improvisation as efforts are pursued to beat competition and maintain profit levels. This case write-up seeks to illustrate some solutions that manufacturers have adopted in addressing the problems that afflict the industry. Firstly, the paper will explore on the changes in manufacturing strategy currently being witnessed, which includes the shift towards the developing economies in as far as locating manufacturing plants is located. Secondly, the paper will e xplore on the new changes in production systems that mainly aim at achieving efficiency and eliminating over dependence on oil. Lastly, the paper provides recommendations that vehicle manufacturer can adopt as a perfect way of tackling the challenges that they encounter in their activities. Strategic Analysis SWOT Analysis of the Industry Strengths The industry boasts of an expansive product line. Different manufacturers are dealing in varied brands, which enable the companies to spread their risks. Thus, poor performance affecting a particular brand may not necessarily affect an entire company (U.S. International Trade Commission xxxi).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More With increased competition among the various manufactures, the industry has generally developed manufacturing competence to sustain the competition. This has increased the quality of the manufactured vehi cles and, thus, acted as a surety to the buyers that the products they buy are worth the value of their money. To further sustain the intense competition, players have improved on their research and development skills, as well as leadership. This has seen quality products being released to the market, and which match the expectations and needs of the customers accurately. The motor vehicle industry enjoys reputable brand names that have been in existence for many years. Such brand names are interpreted to mean high skills, long-term expertise, and reliable experience, which cannot be affected easily by changing market trends and patterns. Thus, more customers continue to have trust in the companies (U.S. International Trade Commission xxxii). Weaknesses Fast changing customer tastes have effectively made products to be obsolete and have narrow product lines. This makes it costly for the companies as they continuously engage in strategy formulation to achieve a perfect match between the products they manufacture and the market expectations. Costs of manufacturing have been increasing with expanded production owing to the rising cost of the raw materials. The industry relies on different raw materials for the production of motor vehicles, including aluminum, glass, and rubber. The prices of these materials have been increasing over time, thus equally increasing the cost of production for the industries that rely on such materials, like the motor vehicle manufacturing industry. Customer goodwill has been declining for industry players who fail to maintain positive performance. GM and Chrysler, for instance, are likely to have lost some level of customer goodwill in the wake of their bankruptcies following the biting global financial crisis. This has also contributed to their struggling performance even after the economy is on its recovery path. With the industry pursuing portfolio management as a strategy of keeping pace with the market and competition pressures, there is the danger of poor performance as a result of bad portfolio management. Companies are focusing on pursuing too many portfolios, which in turn posses the danger of losing focus and encountering losses.Advertising We will write a custom case study sample on Motor Vehicle Industry specifically for you for only $16.05 $11/page Learn More Opportunities Motor vehicle manufacturers have the potential of expanding their core businesses to include other areas, such as motorcycle or ship engine manufacturing. This could help in increasing demand especially at a time when their core business demands are low. The industry has the potential of widening the product range as research and development activities lead to new products. This helps in spreading risk over a wider selection of products. Industry players have the potential of vertically integrating forward and backward, thus eliminating challenges and limitations of relying on suppliers and distribut ors. This increases efficiency and also lowers chances of experiencing unwarranted delays. The trend in the industry has been that of making acquisitions, particularly with the best performing companies buying out those facing difficulties. This helps the companies in achieving additional markets and thus increasing their chances of making huge profits. Threats There is growing competition, especially within the domestic market, as foreign manufacturers establish their operations in different countries. The foreign market is also experiencing high competition as manufacturers from different countries target the international market for their operations. Consumer tastes are gradually changing over very short periods. This is forcing manufacturers to endlessly engage in strategy planning and development, which is costly and time consuming. It also leads to losses due to delayed sales that occur as a result of the market not wishing to acquire vehicles they consider outdated. Barriers to market entry are also being lessened throughout the world as most countries enter into international market treaties. This forces them to lessen the entry protection mechanisms, thus providing foreign companies with an opportunity to exploit the markets. Changes in economic factors are affecting the industry’s demand, with the global recessions lowering market demands for motor vehicles. Such recessionary patterns push manufacturers into debts and also limit their production capacities. Nature of Problems Changing customer tastes Buyers of motor vehicles often base their purchase decisions on various aspects, which make up their tastes. These purchase decisions are not permanent and keep on changing with time (U.S. Bureau of Labor Statistics 65). Because manufacturers have to make quick sales in order to achieve their desired profits, it is important that they study the market trends carefully and design vehicles that will accurately reflect on the customer demands and wis hes. This entails a lot of activity, including conducting market research and designing strategies to enable their products attract higher demands.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, with the short-lived customer tastes, it becomes difficult for the manufacturers to fully address them. Once the companies clear their research and design the vehicles to specifications, they realize the tastes have shifted. In essence, this causes their vehicles to stay for long as finished stock in the warehouses and on the floor shops without being purchased. In other instances, the prices are forced to be lowered in order to raise demand for such products. American motor vehicles manufacturers, mainly GM, Chrysler, and Ford, concentrated on the manufacture of sports utility vehicles, SUV, and light trucks because the local market preferred this type of vehicles. With the growth for these companies mainly relying on the sale of SUVs and light trucks, the market changed its taste and preferences as most buyers opted for the small passenger vehicles that were mainly manufactured by foreign companies. This decision was mainly informed by the fact that the SUVs consume a lot of fuel, which is not economically viable at a time when oil prices are increasing at alarming rates. This change of market preferences and consumer tastes has in particular been responsible for the slow recovery of the American leading manufacturers, especially GM and Chrysler (U.S. Bureau of Labor Statistics 65). Global economic patterns Global economic patterns are highly fluctuating and are very difficult to be predicted accurately. This subjects the car manufacturing companies to highly risky business environment because any abrupt changes could affect their production and profit levels. Economic recessions, in particular, have negative effects to the operations of car manufacturers as they diminish the buying capability of users, thereby reducing on the market demand levels. As the overall market demand declines, companies are also forced to cut down on their production capacities in order to control the likelihood of running at losses. This involves cutting down jobs, closin g down on a number of manufacturing units, and borrowing funds from governments to assist in mitigating the crisis. With production having been at normal prior to the onset of such recessionary patterns, it means the finished vehicles already released to distributors and showrooms will take longer before being purchased. The longer these products remain at the shops the more the costs also increase. Eventually, this pushes the manufacturers into losses and makes it difficult for them to recover even after the recessionary periods recede and markets demands increase to normal. Rising cost of oil Global prices have a huge bearing on the purchase decisions that customers make in as far as their acquisition of motor vehicles is concerned. Thus, the ever rising global prices for the commodity has posed a challenge to the motor vehicle industry, especially given that many vehicle engines rely on oil to run. As a remedy to the challenge, industry players have constantly been engaging in re search to find alternative energy sources that can be able to power their vehicles. Such research findings have determined other viable alternatives, including the manufacture of hybrid vehicles that are set to lower the overdependence on oil as the main energy source. However, these researches are expensive for the car manufacturers as they require a lot of time and expertise. Equally challenging is the fact that vehicles running on a fuel cell require hydrogen that combines with oxygen in order to run. However, there are very few hydrogen stations, which make the alternative less viable. Liquid hydrogen can only be stored in very low temperatures, thus making this option further less attractive for the industry. A different alternative has been developed in which lithium ion batteries that are rechargeable are used to power vehicles. This alternative, too, faces its own drawbacks as the batteries can hardly retain their charge for significant durations. With these ventures being c omparatively expensive, these types of vehicles are expensive to acquire and would still discourage the buyers from purchasing them. Rising competition The motor vehicle industry and market has been experiencing increased competition from the varied players as the scramble for purchasers continue. In particular, most countries have reduced the entry barriers that previously locked out foreign companies from competing with their local manufacturers. In essence, more foreign companies have gained access to other national markets, including establishing manufacturing in such markets to maintain their production costs at minimum levels. Japan’s Toyota motor manufacturing company, for instance, has gained a foothold of the American domestic market following the company’s entry into the market. This has seen the company establish several manufacturing units within the USA to make their operations easier. The market share for the American companies, GM, Ford, and Chrysler, ha s particularly waned with the introduction of mainly Japanese and European manufacturing plants. Subsequently, the foreign manufacturers now enjoy a bigger market USA auto mobile market share, thus piling more challenges to the home companies. Control Systems Extending activities into the developing world Vehicle manufacturers have particularly embraced the idea of extending their operations into the developing world to address some of the challenges that continue to afflict the industry. The main reasoning behind such a move is to target the huge market in such countries, including China, India, Brazil, and Russia, which have high populations. The developing world, despite the fact that it also registered a decline in demand levels for motor vehicles during the global financial crisis, was not as worse of as the developed markets. Thus, the slight drop in demand levels has given hope to the manufacturers from the developed world that the markets can offer substantial ground for gro wth. In addition, the cost of operation in the developing world is also comparatively low. The huge population makes it easy to acquire labor at very cheap rates. This translates to high efficiency for the companies as they are able to save significant costs and thus improve on their profitability. Integrating advanced technology in manufacturing The industry is adopting the use of advanced technology in order to address the problem of overreliance on oil for running vehicle engines. The new technologies have seen the introduction and release of hybrid type of vehicles that use alternative sources of energy. The vehicles use batteries and hydrogen as an alternative to oil and can be recharged as the vehicles run on oil. New technologies have also seen companies achieve fast and reliable production capacities that do not delay the production cycle. This is significant for the companies because the finished vehicles take only few days between the start of manufacturing and the market release date. The technological advancements also aid the production of different product models using the same production plants and materials. Restructuring supply functions Most industry players are restructuring their supply departments to achieve high efficiency. Such restructure programs include spurning off the supply department such that it operates independently. This program achieves efficiency because the restructured supply organization cleanly understands the internal operations and production patterns of the main company. Production by order Motor vehicle manufacturers are attempting to tie their production to specific orders by the market rather that mass production of their products. This seeks to gain the automatic market demands while eliminating cases where vehicle products stay for long at the distributor and shop locations without being purchased. External Industry Environment Porter’s Five Forces Analysis Buyers’ bargaining power Buyers have a mod erate bargaining power. This is because the global population, which forms the industry’s market, is huge and provides a wider alternative for the manufacturers. There are also varied manufacturers who target the same global market with their varied products (Grant 112). Suppliers’ bargaining power The supplier bargaining power in the motor vehicle industry is also moderate. Most of the manufacturing companies are huge and have capacity to achieve forward integration. However, suppliers of other important material parts still enjoy some level of monopoly over the manufacturers. Barriers to market entry The level of market entry barriers is high. The motor vehicle industry relies on high capital amounts to set up operations. Equally, the market has more trust on brand names and customer loyalty, which a new company may find difficult to acquire and build over a short term. Rivalry and competition There level of rivalry and competition is intense. Different manufacturers are competing with each other in order to acquire significant market shares. This has seen manufacturers establish operation units in different regions of the world in order to achieve low production costs and market customization. Threat of substitute products The threat of substitute products in the industry is high. Many manufacturers are increasingly relying on market tastes and preferences to manufacture their products. Thus, different products from varying manufacturers resemble each other and could easily be picked by customers as a perfect substitute for their brands (Grant 115). Solutions and Recommendations The industry needs to spend more in the area of research and development. Although companies are sending more in this area, additional spending should be encouraged as a way of creating competitive advantages over competitors. As competition increases, companies can only develop their competitive edge by undertaking continuous research and development activities in ord er to keep up to date with the market expectations and preferences. Equally, technology is constantly changing and without maintaining pace with it, the companies may not be able to achieve the advantage of efficiency and high quality that comes with it. Having an elaborate research and development strategy will enable manufacturing companies to work on alternatives that may address effectively the challenges of over relying on oil fuel as the main source of power for motor vehicles. It will also come in handy in addressing the challenge of changing market preferences by exploring on other viable alternatives, such as pursuing special manufacture by market order. Production in some countries is too expensive and is not viable at all. Manufacturers, therefore, need to consider the cheap production countries in the world and relocate their production there to maintain minimal production costs. Production of motor vehicles in the USA, for example, is not viable because of the added cos ts that are involved. Companies need to pay high costs in maintaining their pension workers, which eventually increases the cost of production. Companies, such as the GM, Chrysler, or Ford, may consider transferring their labor intensive processes to such developing countries as China or India, which have considerably low labor rates. Other processes that require a lot of mechanization, such as vehicle assembly can remain in the USA owing to the country’s extensive industrialization. This will reduce the production costs significantly for the companies, and enable them sell their finished products at highly competitive prices. Companies should consider expanding their product portfolios in order to spread their risks and thus cushion themselves from such threats as bankruptcy. Even though the core business for a vehicle manufacturer involves designing and producing vehicles, relying too much on this one business can prove to be dangerous. Apart from introducing several motor vehicle brands under one manufacturer, players can consider exploring the manufacture of other closely related products, like motorcycles, power generators, or mechanized sawing machines. The market demand for such products is independent of each other and thus a manufacturer can be assured of a different market in case one product type struggles with poor market demands. The variety of products should be different but employ similar technology in order to make it easy for the company to enhance its performance in the other product areas. Works Cited Grant, Robert. Contemporary Strategy Analysis: Text Only. Hoboken, NJ: John Wiley, 2010. Print. TheCapitol.Net, Inc. Recession, Depression, Insolvency, Bankruptcy, and Federal Bailouts. Alexandria, VA: TheCapitol.Net, 2009. Print. U.S. Bureau of Labor Statistics. Career Guide to Industries, 2006-07. Washington, D.C.: U.S. Department of Labour, 2006. Print. U.S. International Trade Commission. Foundry Products: Competitive Conditions in the U.S. Market, Inv. 332-460. Washington, D.C.: U.S. International Trade Commission, 2005. Print. This case study on Motor Vehicle Industry was written and submitted by user Marley Beach to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

10 Tips for Success with Outbound Marketing on LinkedIn

10 Tips for Success with Outbound Marketing on LinkedIn Outbound Marketing on LinkedIn – Tips from Dafna Rolls Ish of D|Rolls Associates Last week, you may have read about my adventures in Israel without a tour bus. One of the events I highlighted was my presentation to a standing-room-only audience at Google Campus Tel Aviv. The event included an enlightening talk by Dafna Rolls Ish-Shalom, CEO at D|Rolls Associates, about how to conduct outbound marketing on LinkedIn. What is Outbound Marketing? Outbound marketing on LinkedIn differs from inbound marketing. Inbound includes â€Å"making noise in a good way,† like publishing articles and participating actively in groups. In contrast, outbound marketing on LinkedIn entails understanding your target market and what types of people or companies you want to approach, and then creating a campaign to reach them. Dafna focused on B2B strategies, but many of her tips apply to job seekers as well. Regardless of your business or career situation, LinkedIn is an extremely strong tool for creating an initial connection – and you can use it to forge ongoing connections as well. As Dafna pointed out, while not everyone will connect, and not everyone who does will continue the conversation, either way you’re creating awareness. You’re starting a conversation- and that has value. Dafna’s Top Tips on How to Succeed with Your Outbound Marketing on LinkedIn Identify and research your target market. Who are they? If they are investors, what type of investor? If they are CTOs, what type of companies do they work for? Once you know who they are, find out what projects they’ve been involved with in the past. Read their profiles and find out who you know in common, including any mutual connections you have at their company. Personalize and customize your connection requests. Tips on how to do that are in my book, How to Write a KILLER LinkedIn Profile. How you approach a person depends on the audience. You’d write a different message to a client than you would to a potential investor or partner. With anyone, the initial contact should be short and sweet. Don’t overwhelm with detail. Provide additional information as the relationship develops.For your first message, you might say something like, â€Å"I see you are involved with XYZ company. I’d like to speak with you about x venture.† Perhaps mention a common connection or an article the person published. Show the person you know who they are and that you care. If they respond, don’t leave them hanging. Keep the conversation going. Even a day’s delay can lose the connection. Practice! Start your campaign with your B-level list first, and use the response you receive to understand the mind of the decision-makers who are your target. Don’t make beginners’ mistakes with your A-list! Use a CRM (Dafna recommended Hubspot). Track which campaigns are effective and which audiences respond best to your message. And to state the obvious, create and maintain a database and ensure it’s accurate and up-to-date. You’re only as good as your leads. Connect with your colleagues throughout your career. You never know when you will benefit from those connections! Also don’t be shy about asking for and providing introductions – and recommendations. Move the conversation from LinkedIn to the phone or even a video call. Whenever you talk to someone in a business context, call from a quiet place – professionalism is more important than calling back fast when there is noise around (this one I learned the hard way). Always smile – it changes the tone of your voice. And be prepared for small talk. Check the weather, sports, events wherever your client is. Those details truly make a difference. Look professional. If you’re calling from home in your pajamas, put on a scarf so no one knows you just got out of bed! My favorite trick is putting on a suit jacket over my yoga clothes. Be on the lookout for how you can meet someone’s needs. Even if someone calls to sell you something, you never know when you might turn that into business for you! Use trade shows and conferences as an opportunity to connect with your LinkedIn network. If you’re attending something, post on LinkedIn saying â€Å"I’ll be in Paris for the xx event, and would like to meet xx people†¦Ã¢â‚¬Å" Also join any specific LinkedIn groups that might exist for the trade show or conference. Optimize your profile and your company page. Your leads will check them! How to Write a KILLER LinkedIn Profile will teach you how to do that. Remember that optimizing your LinkedIn profile requires ongoing activity – publishing articles, posting to groups, and sharing updates and photos about your professional activities. Use hashtags to tag people and companies in images so that they are more likely to read your posts. And if you have a company page, use it! Share recommendations you receive from clients, as well as posting open positions in your company. While all of this might seem overwhelming, it’s essential that you set aside time every day to check your profile and work on lead generation. If that is not possible, don’t hesitate to use an experienced ghost writer who will do this for you with approved scripts and target lists. D|Rolls, based in Israel, has proven these strategies work. She has gotten meetings for top US food retailers for an Israeli company, set up meetings for CEOs during their travels, and landed qualified meetings with VCs in New York City for an investment round – all by starting a conversation on LinkedIn. What are your goals for outbound marketing on LinkedIn? If you’re looking for support on meeting them, please reach out!

Engaging with professional Practice Essay Example | Topics and Well Written Essays - 1000 words

Engaging with professional Practice - Essay Example Learners get to acknowledge technical necessities and cultural atmospheres prevailing in a given industry. Such cultural aspects include professional language use, interpersonal relationship patterns and management structures adopted within a given sector. In this case, one learns about integration of theoretical knowledge in actual productive activities. In addition, interests developed enhance stimulation in academic progress. According to Raelin (2008), work based learning provides a mechanism through which students evaluated relevance of their courses in practical economic environments. This essay features on a work based learning program undertaken within the design industry. In the recent past, design industry features as one sector in production with a developed profile and defined roles in facilitating macro economic growth within any nation. In the United Kingdom, design industry plays a supplementary but essential role in ensuring success of other business organizations in the region. According to Cooper and Press (2012), the general services offered by designers revolve around the desire to create conventional and appealing representation of a particular object or message to target audience. Design may include graphical representation of industrial processes, final products or messages providing an insight on the nature of services offered by a given firm. Comstock (2009) say that designers usually incorporate all parameters and activities of a given business organization in developing the most appropriate graphical representation of a subject under consideration. In this context, one can appreciate the fact that designers strive to achieve a substantial degree of aesthetic value and a sense of functionality in their final products. Within the UK market, there are numerous designing sectors including web design, fashion design and even industrial process design. The paper narrows down to a sub sector of designing dealing with architectural and physic al infrastructure design. After my second year of studies, I had an opportunity of conducting my work based learning at Capita Architectural organization, a company located in the central business district of London. Capita Architectural Company, commonly abbreviated as CAC, operates within the industry’s sector of building and constructions design. Founded in 1998, the company receives credit from undertaking design projects to successful companies in UK and across other parts of Europe. It works closely with the UK branding infrastructural development sector in ensuring creation of aesthetic and sustainable infrastructure. This organization usually gathers assignments dealing with customized preferences, and development of residential and business buildings across the metropolitan city. Employees working within the firm are local residents of London. The local employee population is meant to ensure that architectural designs and subsequent buildings take into consideration the local trends and the prevailing aesthetic atmospheres. According to Thompson (2012), most design tasks entail substantial utilization of technological tools, especially computer systems and other relevant electronic devices. In this case, employees within the firm are equipped with the requisite academic knowledge credential and design skills meant to facilitate competence and efficiency in their professional duties. In the process